Just like 2020, 2021 was another year of ups and downs, full of concerning COVID variations and technology innovations. With most of us working remotely and sticking to the home, our lifestyles might have been disrupted, yet we continue to adjust to the new normal. Pandemic might have restricted us to homes with online shopping, grocery deliveries,

Even though data has become one of the most critically important assets in an organization, most companies have yet to align this with their business strategies. Not doing so results in an inability to identify and prioritize the interventions needed for growth and effectively measure their success.But doing so is not without its complexities. For