Technology

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Building an Insights Engine: How to be truly consumer-centric

Harvard Business Review recently published this piece by Frank van den Driest, Stan Sthanunathan and me, on the Insights Engine and how it works at Unilever. Here are some more thoughts from me on the topic. I often say that I have seen more change in the last five years in the marketing and insights industry than I have in the previ...

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Industry

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The Future of Travel Management: Travel as a Service (TaaS).

My previous article, The Future of Travel Management: Time for Change, discussed why the current financial model for corporate travel is incapable of sustaining the channel in a post COVID-19 world. There will be insufficient volume to generate the hidden revenue that TMC’s currently use to help fund services and enable them to make a profit...

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Solutions

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What you need to know about contact center services in 2022

1. Trends for contact center services#1. Omnichannel SupportOmni-channel support becomes much more important to call center success as consumers become accustomed to communicating usinseveral different methods. Some customers like to get answers to their questions over the phone. Some people prefer text-based communication such as email, text, and ...

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News

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Accenture forecasts Q2 revenue below estimates on muted IT spending

IT services provider Accenture forecast second-quarter revenue below Wall Street targets on Tuesday, anticipating cautious spending by clients as macroeconomic uncertainty remains an overhang.Analysts expect IT services expenditure to remain muted in the near term as businesses typically decide their annual budgets only after February. Accenture it...

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