Instagram owner Meta forms team to stop AI from tricking voters

Post

Facebook and Instagram owner Meta says it will form a team to tackle deceptive artificial intelligence (AI) content in the upcoming EU elections in June.

It is concerned with how generative AI - tech that can fake videos, images, and audio - might be used to trick voters.

It comes on the same day Home Secretary James Cleverly told the Times some people will use AI-generated fakes to try to influence a general election.

But an industry expert said the plans could be seen as "lacking teeth".

The BBC has asked Meta if it has such plans for upcoming UK and US elections.

The announcement comes two weeks after Meta signed an agreement with other big tech firms committing to fighting such content.

The European Parliament vote will be held from 6 to 9 June this year.

Social media rival TikTok announced in February it would be launching so-called "Election Centres" in local languages within its app for each of the 27 EU members, which will host authoritative information.

Meta head of EU affairs Marco Pancini said in a blog post that the firm, which also owns WhatsApp and Threads, would launch "an EU-specific Elections Operations Centre" that would "identify potential threats and put specific mitigations in place across our apps and technologies in real time".

"Since 2016, we've invested more than $20bn (Β£15.7bn) into safety and security and quadrupled the size of our global team working in this area to around 40,000 people," he said.

"This includes 15,000 content reviewers who review content across Facebook, Instagram and Threads in more than 70 languages - including all 24 official EU languages."

He said this meant bringing together experts from a range of different teams across the company, including those working in engineering, data science and law.