How to Invest for Success with VMware’s Partner Connect


VMware Partner Connect is finally here and with it comes a wide range of partner training programmes. But how do you know which route to go down and what benefits you can expect to see?

Well, if you’re wondering how to make the most out of the new changes, I’ve put together a few pointers to get you started. But first, ask yourself this…

What do your customers really want?

Ultimately, what customers really want is a business that can help them realise the full potential of their VMware solutions. They need to know that they’re business partner is a certified expert that can help them achieve their business objectives quickly, efficiently and with the least disruption.

Partner Connect has been designed with all this in mind. VMware knows by listening to partners, that businesses are continually trying to differentiate their products and services from competitors. That’s why they’ve restructured their partner programme in a way that helps partners meet customer’s needs, while at the same time stand out from the crowd as the go-to expert.

The path to gaining an expert reputation

Partners can now follow a more simplified programme that allows them to focus on areas that are best suited to their business. The 3 tier categories are the basic Partner, then Advanced Partner and the highest tier of Principal Partner.

The new VMware Solution Competencies help you develop skills and let you choose from several different paths which cover resell, clouds and services. To choose your path you need to take a look at your business and decide where your focus really lies. Is it mainly cloud or do you operate across multiple business models?

Once you know the area you want to spend time and resources investing in, then you can sign up to complete competencies in those areas.

How to become a Principal Partner

As well as the standard competencies, you can also gain advanced-level certifications to prove to customers that you are one of VMware’s most experienced and capable partners. This paves the way to attaining the all important Master Services Competencies (MSCs), which unlock a whole series of rewards and incentives, in recognition of your skills and commitment to the programme.


At the end of the day Partner Connect is all about giving you back control of the route-to-market you want to take and giving you the right tools to achieve it, and for high-performing businesses that demonstrate high levels of value and customer satisfaction, the benefits can be game-changing!

So, are you ready to invest for success?

Read the pdf to find out more